About Daniella — Your Storytelling Coach for Creative Businesses
Because the world doesn’t need another generic brand — it needs your narrative.
Hey — I’m Daniella, the creative business coach who believes your story isn’t just a tagline — it’s your damn superpower.
Once upon a time (cue Soft Focus Flashback™ and a soundtrack by Lorde), I was in the weddings world helping suppliers craft gorgeous experiences — and it was fun as hell. But I kept seeing the same thing: insanely talented creatives posting safe, bland, algorithm-pleasing content that honestly looked like it was labelled “do not book.” So I asked the obvious question: Why does this keep happening?
Turns out, most creatives weren’t lacking talent, confidence, or curiosity — they were lacking a story that worked for them. They were stuck trying to be “relatable,” “on trend,” or “safe enough for Instagram’s mercy,” when what actually moves hearts and wallets is a story that feels real, recognisable, and magnetic. The kind that makes someone go: “Oh hell yes — this is for me.”
That’s when I swerved out of “wedding coach” lane and into Storytelling Coach for Creative Businesses lane (think Stranger Things portal, but for your brand). Because whether you’re a baker, designer, painter, florist, stylist, or boutique service creator – your narrative has the power to attract dream clients the way Beyoncé drops a visual album and the world presses PLAY.
Here’s the twist: I didn’t discover storytelling in a textbook. I learned it by watching culture.
- I learned Connector storytelling from binge-watching Ted Lasso – where we fall in love with the relationships before the plot twists.
- I learned Main Character storytelling from characters like Buffy and Eleven – showing that the hero’s journey isn’t flawless, it’s felt.
- I learned strategy from obsessive re-watches of The West Wing and Breaking Bad – where every beat has purpose.
- And yeah, the Firestarter spark – the chaotic, unmistakable energy – that’s like Yungblud’s rage-to-anthem-transformation.
So I built a framework that actually works for creatives – not coaches, not consultants, not business models built on needless hustle – creatives who want to grow without losing their soul.
What I actually help you do:
✨ Turn your personality, perspective, and experiences into a storytelling strategy that attracts your actual people.
✨ Stop guessing what works and start posting with intention (and a little swagger).
✨ Build a brand that feels unforgettable, recognisable, and emotionally magnetic.
✨ Convert dream clients into enquiries, bookings, and repeat sales — without awkward selling.
Look — if you’ve ever felt like posting on social media feels like performing in a talent show for strangers, I get it. That used to be me too. But here’s the truth every creative coach should tattoo on their brain: When your story feels real, your audience feels seen — and people pay for feeling seen.
You didn’t start your creative business to blend in. You started it to make waves, to make something beautiful, to make something that matters.
And if you’re ready to stop wearing safe and start wearing legendary, I’m right here for it.
Let’s make your brand feel like the Netflix show you watch twice, the song you blast on repeat, and the story your dream clients feel in their bones.
✨ Welcome to your next chapter. Let’s write it.
My Family: The Foundation of Everything
I’m a proud mama to two incredibly cheeky little girls – Gray and Blue -who keep me on my toes, and I’m married to my best friend and biggest supporter (seriously, he couldn’t be a better partner if he tried!). Together, we’ve built a life full of love, laughter, and adventure. We wrapped up our family with Ragnar Lothbrook, a Staffordshire Bull Terrier who’s basically the best fur baby ever.
I’m not just about business – I’m about building a life that feels as amazing as the business you run. That’s why I’m so passionate about helping businesses all over the UK find their unique voice and thrive in a competitive industry.
From Overwhelmed to Empowered (aka: the character development arc)
I won’t sugar-coat it — this wasn’t a straight line glow-up.
There was a time when standing out felt exhausting. When I was doing “all the right things” and still wondering if there was room for me in an already noisy creative space. I tried tweaking, toning down, smoothing the edges… and honestly? It just made everything feel harder.
Then came the realisation — the kind you get halfway through a comfort show rewatch when something suddenly clicks:
being myself wasn’t the risk. It was the advantage.
That shift changed everything.
The moment I stopped trying to blend in and started letting my personality, perspective, and story lead, my business grew in a way that actually felt aligned. Not louder. Not trendier. Just clearer. More confident. More me.
And now? That’s exactly what I help creative businesses do:
step out of overwhelm, own their story, and build brands that attract clients who are genuinely excited to work with them — not just price-shopping and hoping for the best.
How I Help Creative Businesses (Across the UK and beyond)
If you’re a creative business owner who’s struggling to find your voice, connect with the right clients, or market yourself without feeling awkward — you’re not behind. You’re just in the messy middle of your story.
I’ve been there. The overthinking. The “does this sound cringe?” spiral. The pressure to follow whatever everyone else seems to be doing this week. And here’s what I know for sure: you don’t have to figure this out on your own.
My role is part guide, part translator, part hype-woman — helping you turn what already makes you you into a clear, confident brand story that actually works.
Here’s what my coaching focuses on:
✨ Storytelling
We’ll uncover your unique journey, point of view, and personality — then shape it into a story that helps you stand out and connect. No over-polished brand waffle. Just storytelling that feels human and intentional.
✨ Branding
Your brand should feel like walking into your favourite creative space — familiar, aligned, unmistakably yours. I’ll help you make sure your brand reflects your values, taste, and standards so the right clients recognise themselves in it instantly.
✨ Marketing
Forget cookie-cutter strategies and “just post every day” advice. We’ll build marketing that fits how you naturally communicate, so showing up online feels easier — and actually leads to enquiries and bookings.
✨ Community
Through the Pretty & Punk community spaces, you’ll find support, connection, and other creatives who get it. No gatekeeping. No competition energy. Just shared growth, real conversations, and learning together.
Ready to Step Into Your Next Chapter?
If you’re ready to stop feeling overwhelmed, stop blending in, and start owning your story with confidence — I’m right here.
Let’s build a creative business that doesn’t just look good on Instagram, but feels aligned, sustainable, and totally you.
Less “trying to keep up”, more “this finally fits”.
✨ Ready when you are.
